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Swallowable Parfum

 

Swallowable Parfum

Swallowable Parfum is a cosmetic pill that works from the inside, emitting fragrance through the skin’s surface when you perspire.

 
The Lab short film, directed by Body Architect Lucy McRae, is the culmination of a Summer residency at Pin Up Gallery, where Lucy staged a live performance of her invented Swallowable Parfum®. The Lab is the result of weeks extrapolating her artistic provocation which included working alongside Melbourne fashion designers Chorus. The film opens with an ethereal, strong woman, fluidly rippling on a table top within a sealed chamber; appearing part operating theatre, part butcher with hints of a science classroom, featuring images of McRae’s previous work. Glossily clad Doctors busily prepare visceral liquids, seemingly unaware of the muse undulating on her back, until she is draped in a transparent, pneumatic second skin, emitting a gold liquid between the layers of plastic, simulating the way the parfum would excrete through the skins surface. A self – initiated project The Lab invites viewers on a speculative journey into a highly evocative, surreally choreographed world where the Swallowable Parfum® is developed, manufactured, packaged, sold and digested. Continuing their desire to explore the design process spectrum, fashion designers Chorus participated in the performance both as actors and costume creators. Characters costumes from this imagined world have been refined into a collection of softly tailored women’s wear. Giuseppe Demaio founder of Melbourne brand communications agency, Local Peoples collaborated with Lucy on the direction and production of this film. Swallowable Parfum® is a speculative art concept that transcends traditional modes of spraying on scent, working from the inside out, to emit a genetically unique fragrance through the skins surface upon perspiration. www.lucymcrae.net www.thisischorus.com.au www.localpeoples.com www.pinupprojectspace.com
 

Body as Atomiser – This is a story where technology is the size of a blood cell and our skin is programmed to emit a biologically enhanced fragrance. Swallowable Parfum was developed alongside synthetic biologist, Sharef Mansy, where the body is turned into an atomizer and the skin sweats cosmetics.

 

The scientific potential behind Swallowing Parfum provokes entirely new ground for people suffering hyperhidrosis; a compulsive sweating disorder. Swallowable Parfum “gave me hope to a condition that has no real effective sure”, says one reader. If this tech is possible, what things greater than this could exist?

 

Part of the Swallowable Parfum project was a performance that used the gallery as a laboratory and place to prototype scientific “What if’s”. Immersive experiences, like these engage the public and provide a platform to explore the emotional impact technologies have and how scientific breakthroughs are slowly transforming the body.

 

What happens if we could eat technology?
Does the body become the technology?
 

 
 

Swallowable Parfum Live Lab

The Swallowable Parfum Live Lab used the gallery as a laboratory setting to prototype scientific “What if’s” via guided immersive experiences for an audience of 300.

 

Explore the emotional impact technologies may have, this Live Lab took audiences on speculative journey where Swallowable Parfum is manufactured, packaged and digested. Film sets were simultaneously viewed by a live audience of 300, exploring the idea of extending experiences beyond the film screen. 

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